The Amity Foundation, Zespri, and Pagoda jointly launched the "Zespri & Pagoda Activity Room" public welfare project, and the third donation ceremony took place in Shanghai.
According to the Amity Foundation, Zespri and Pagoda jointly launched the third "Caring for Children in Mountainous Areas" activity in Pagoda national stores from August 24th to September 14th. During the activity period, Zespri would donate RMB 0.1 for every kiwifruit it sells. The final sale was 4,366,880, translating into a donation of over RMB 430,000. With Zespri and Pagoda’s additional donations, this activity raised RMB 500,000.
At the donation ceremony on September 15th, Amity's Deputy Secretary-General He Wen thanked Zespri and Pagoda for their trust in the Foundation and their support for public welfare undertakings. He also expected to join hands with more social forces to support rural education and public welfare undertakings.
Jiang Shijie, CEO of Zespri Greater China, and Tian Xiqiu, vice chairman of Pagoda, said that they will continue to cooperate with all sectors of society to support public welfare.
In 2021, the Amity Foundation jointly launched a charity project with Zespri and Pagoda to care for children in mountainous areas. At present, the project has established multi-functional activity rooms in 16 rural schools in 6 counties in Liangshan and Nanchong, Sichuan, from which more than a thousand rural children have benefited.
- Translated by Oliver Zuo